Google Analytics offers a comprehensive analysis of website usage statistics. They offer a vast array of user statistics including browser information, operating informtion, internet connection speed, traffic sources, keyword searches, pages visited, and time spent on each page. Best of all this service free and is relatively quick to install. The following information is taken from Google's website and describes the analytics features in greater depth.
Make profit-generating improvements to your advertising and website.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Fast Implementation
Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
Ecommerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site. (no download required).
Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
Actionable insight into your advertising and website design
Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
Free.
Spend on marketing, not on web analytics.
Sophisticated Analytics.
Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use.
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
Scalable for any size site.
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe.
Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves. Read our industry leading privacy policy.
